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March 16, 2005

Why can't Hollywood get it that good guys win?

From the Ass. Press:

Family crowds spoke louder than fans of racy stories or shoot-'em-up action flicks last year at movie theaters, with PG-rated films hauling in more money than R-rated ones for the first time in 20 years.

PG titles grossed $2.3 billion domestically, compared to $2.1 billion for R-rated films, according to figures released Tuesday by the National Association of Theatre Owners. PG-13 movies did the most business with $4.4 billion.

Five of 2004's top-10 moneymakers were rated PG, which means they were open to all audiences, among them "Shrek 2,""The Incredibles" and "Harry Potter and the Prisoner of Azkaban." Out of the top 25, only four carried R ratings, which prohibit those younger than 17 from attending unless accompanied by an adult.

The Ass. Press is playing footloose and fancy with their figures. Movie studios make more R-rated movies, so therefore there would naturally be more money made by R-rated flicks over the past years. What they don't do is compare the average return on R-rated movies as opposed to G and PG-rated movies.

Of the top ten grossing movies of all time listed on BoxOfficeMojo.com, only one was rated R, (The Passion of the Christ). One was rated PG-13 (Titanic) and the rest were PG. You actually have to go all the way down to number 24 (The Matrix Reloaded) before you find the next top grossing R-rated movie.

In spite of Hollywood's obsession with filth, family movies have made so much money that they've overcome the numbers game, and Hollywood is left looking for some other rationalization for focusing mostly on sex and gore in their new movies.

Posted by Danny Carlton at March 16, 2005 10:41 AM

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