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April 28, 2005

Mere Capitalism

Our bank changed routing numbers so we had to order new checks. While I liked the design we currently used, I wanted to save money, and shopped around for the cheapest price. Surprisingly enough, it was with the same company I'd used before, Promise Checks. We used them last time because we got a really nice design with bible verses on it. It turns out that they offered plain designs for less than any of the others I checked online were offering.

So I went through their ordering process. Submitted the order and last week got the checks. Only there was something wrong. First of all the home and work number on it were the same number. That was my fault. I must have been typing fast and not thinking. the other thing wrong was the name of the bank. It had two question marks in it. it wasn't supposed to. I copied and pasted the bank's name from their web site and it included the registered trademark symbol (®). Apparently the printer couldn't do that character, but instead of catching it, they just printed two question marks.

So I called the company. The lady on the phone was really nice and apologized for the error, then asked if there was anything else that needed to be changed. That kinda surprised me.

“Well, yeah, but it was my fault so I understand if you don't want to bother with it.”

“No, that's perfectly all right. It's no problem.”

So I told her about the phone number.

“I'm sorry for the error and we'll get this FedExed to you right away.”

“Oh, there's really no rush. If it'll save you guys some money you can just send it by the regular mail.”

“No, we want to get it to you as soon as possible.”

I thanked her, and just a few days later the new, corrected checks arrived. I've ordered stuff from Promise Checks plenty of times and this is the first time the messed anything up. But more than that I was really impressed with how nice they were about making it good. They've earned quite a few loyalty points with me.

And that's the way real Capitalism works. I wanted the cheapest price, but within reason. They wanted to sell their product, but within the boundaries of quality and good service. My goal wasn't just to save money, but to save money without being a scrooge. Their goal wasn't just to make money, but to earn it by offering something their customer would be happy with. Too, many business lose sight of this and abandon real Capitalism for greed and selfishness. Real Capitalism leaves everyone happy.

Posted by Danny Carlton at April 28, 2005 02:01 PM

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Of course capitalism works...let me demonstrate.

Come over to my site and see how to win a free T-shirt! Its too easy!

Posted by: Jay at April 28, 2005 06:22 PM

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