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July 11, 2005

Ellison Bakery stands up for morality

From AgapePress:

For years Ellison Bakery has advertised extensively in Dairy Field magazine, a trade publication for the dairy industry. Recently, however, Dairy Field ran an editorial critical of conservative pro-family groups such as the American Family Association for censuring Kraft Foods for its pro-homosexual policies. AFA has particularly targeted Kraft lately because of the food company's sponsorship of the 2006 Gay Games in Chicago.

Upon seeing the editorial criticizing the pro-family group, Ellison Bakery general manager Todd Wallin quickly pulled the company's $20,000 advertising account from the magazine. "This is not a personal attack against people who have chosen this type of lifestyle," he hastens to explain, adding that homosexuals, like all people "are created in the image of God." Nevertheless, the executive adds, "I don't support things that would promote people making those bad choices."

I sent a note of thanks to Ellison Bakery via their web site. They are a business-to-business company, which means they sell to other businesses and not to the general public, but if you own an ice-cream shop and want to use a vendor that has displayed a willingness to put integrity over sales, it looks like they are the ones you'd want to use.

Posted by Danny Carlton at July 11, 2005 07:37 AM

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