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December 26, 2005

Business v Bigotry

From eMediaWire...

In the battle over whether it's better to say "Merry Christmas" or "Happy Holidays", "Merry Christmas" won by a huge margin in actual consumer usage in 2005.

The major gift basket company, GiftBasketsDeluxe.com today announced the result of their study of actual gift card messages sent through their company in 2005 versus 2004.

The findings show that 66 pecent [sic] of gift baskets which referred to the holidays on their cards used the term "Christmas".

And what's more surprising, in this year of controversy, that represents a 57 percent increase over last year, when 42 percent of packages sent contained the term "Christmas" on their cards.

It was also interesting was that this trend held true on the corporate gift basket side, where religious sensitivity would seem to be a more important factor in the words chosen on a card. On packages sent through the corporate gift baskets site, Corporate-Gift-Baskets.com, 65 percent used the term "Christmas" up 50 percent from 2004.

This study was conducted on packages ordered between November 16 through December 22, and reflects a 2.4 point margin of error.

So if censoring "Merry Christmas" is not a business decision on the part of the companies that do it, what are they telling us?

Posted by Danny Carlton at December 26, 2005 06:44 AM

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